Our Story

It’s inspired by a story that many people know of now. A person who carried light into every room even in the hardest moments. Someone who brought warmth, strength and positivity in any situation. His smile, his energy, and the way he made people feel will always stay with me.

After losing him to cancer, I wanted to create something that didn’t just hold the sadness, but carried forward what he stood for — light, love, and choosing to smile even when it’s hard.

That’s what AND23 comes from.

Yellow became a symbol of that light. A reminder of warmth, hope, and the energy he brought into every room. Every piece is meant to carry that feeling — something you can wear, not just as clothing, but as a reminder to keep going, to stay strong, and to find light even in dark moments.

AND23 isn’t just a brand. It’s a piece of him, and a way to keep his spirit alive through something positive.

Everyone experiences loss at some point in their lives. This was mine. I’ve learned to smile through the pain, just as he would.

“Keep going because that one person in Heaven doesn’t want to see you quit.”

Take this as your sign — your person is with you, and keep going!

S M I L E 💛🙂